Tuesday, September 14, 2021
Thursday, April 22, 2010
emblem
“When one enters a language, one takes up a place assigned in advance by this discourse…” (p.247 ), Ulmer said. One has to be familiar with this discourse with specific virtues and values in order to internalize the language as his/her own state of mind. It is like in the discourse of advertising emblems, Ulmer continued, one had to understand the context of the image so that they could read the emblems. Images in advertising are not created out of nothing, they are from the inspiration of the potential self images of products. The products may have diverse functions serving for different purposes; or the products’ own characteristics, say, color, size, quality, etc., all created an abstract self images which might be reflected by their advertising emblems. Many customers, when they buy the products, they do not only concern what these products could do for them, but also see what these products represent, what kind of potential emblems they indicate.
Ulmer connected the emblem with self concept by requiring students to do an assignment of making an emblem of their own images. “You want to know what an emblem is, and how to make one. The rule of extrapolation applies: everything that is said about the emblem is there as a relay for your own composition/ design. You should always ask: what is that for me?” (p.246) For him, emblems are like some kind of image value that are closely connected with self value, or maybe they could be seen as a part of the self value. Image value transmit certain ideas or information about self value to the society, and society through its own mechanism processing these self values and send them back to people as a common emblem of the public.
From Ulmer’s perspective, playing WOW is also like entering a discourse assigned in advance. Images in this virtual world have been settled beforehand by game designers and players have to be familiar with these images before they could internalize them as their emblems in this discourse. And this internalization process itself is the process of integrating alien images with the inherent part of our own mind and turning it as the emblem of ourselves as socialized individuals in WOW world.
Level 16 character

I reached the level 16 today. I usually came into the WOW after middle night, when there were not many people in there. But still, when I was playing, I was hoping if I could meet someone in our class. So whenever I met some people, I would come up and asked if you are in 813 class. But it was very unfortunate that none of them were. Someone just ignored me and run off, and some stopped and asked what 813 class is. Some people added me into their group, but when we found we could not share our quests, the group was dismissed. Basically, I was a lonely fighter, wandering around, talking to different people, trying to find my own group, but failed. But luck thing is I have a pet, a black wolf, with me. Usually, it is a live target to attract my enemy, I was just standing far away shooting arrows. I feel very delighted to have this sincere friend fighting together with me, though I got it only after I reached level 10. I fed and mended him frequently so that he could work better. Whenever he died, I know I could just retrieve him, I still feel a little bit guilty. Here is our pictures.
Baudrillard project
The Baudrillard project, part 1:
http://www.youtube.com/watch?v=zZAlUto7Lbk
The Baudrillard project, part 2:
http://www.youtube.com/watch?v=sI6-IjSn9R8
Thursday, April 15, 2010
Baudrillard, part 2
Simulation is a modern technology, but the cultural values can dates back to ancient Greek. Plato claimed that poem and art are the preventative imitation of physical world. He called it “mimesis”. He believed that reality lies in mind rather than in presentation, and therefore, poem and art are far from reality (Plato, Republic). Aristotle contended that poem and art not just imitated reality, but represented it through creative ways as well. No matter how, both of them held that the original type is real and primary, while the imitation is virtual and subordinate. However, Baudrillard pointed out that in modern information age, the line that differentiates reality and virtuality is gradually disappearing. “There is no real, there is no imaginary...(p.121)”, because the whole world could be represented by the symbols with abstract meanings: “No relief, no perspective, no vanishing point where the gaze might risk losing itself, but a total screen where, in their uninterrupted display, the billboards and the products themselves act as equivalent and successive signs (p.75)”. In such a society, people started to produce counterfeit products, because there is no clear difference between the real and the counterfeit. I am going to discuss this whole book in three sections:
1. The ambiguity between the originary figure and its simulacra
The advancement of modern technology made people impossible to distinguish the real from its simulacra. How do people know if something is a real existence or not? They can watch by eyes, touch by hands, listen by ears, but what they get is actually the signal of light, the wave of sound, and the sense and impulses of hand nerve. In other words, even there were no this light, this sound, or even the existence of this real object, when you receive the information of the electronic signals about certain object, to you, this object is real. Therefore, once you receive enough signals, it is hard for you to tell if the object described by these signals is a real or a virtual thing, in a sense, they the same thing. In the digital age like ours, it is especially so. People’s ability of forging has gone far beyond their ability of discerning counterfeit. For instance, when there was no Photoshop, people could be sure that the images in photos are something of real existence. But now, who would trust photos? Given a picture, could one know it is a image made by 3d softwares or a real existence captured by camera?
2. Is the real real ? The mirror of what?
In light of Baudrillard, Not just the line between the originary figure and its simulacra is getting ambiguous, the existence of the orginary figure itself is open to doubt. For instance, in Halloween, people would dress up as, say, vampire, Spiderman, superman, etc., what they are acting? They are acting some symbols they received from TV, movies, cartoon, books, drama, etc.. How could they know whether their dress look like these figures or not? Still, from the abstract symbols. But are these originary figures real existence?
3. Hyperreality : more real than the real
Hyperreality is something more real than the real. Baudrillard cited Disneyland as an example to explain hyperreality. Disneyland is a miniature world of people’s dream, an utopia that represents beauty, peace, and happiness. As Baudrillard believed, It is a hyperreal world, a world more real than the real world and it covers all the real bloodiness of capitalism and cruelty of life. The postmodern capitalism therefore becomes a symbolic illusion. The substantiality, essentiality, and reality in traditional sense have encountered insightful question because life itself is turning into a process of copying the imagination. He therefore proposed that all the historical, political and cultural reality are the symbol of hyperrealism, and they would eventually disappear in the mist of images. It is the sincere comment to the postmodern capitalism and the warning to the potential crisis of virtual culture.
Many people believe that “si da jie kong”of Buddhism is nihilism. But is it? What would the nihilist Baudrillard think of it? Nature is the nature itself, but appearance is the appearance of others? Then what is similacra itself? is it the nature of itself or the appearance of others? If there is no hope for meaning, how would Baudrillard understand “Dao”? “One”from nothing, but “one” generates everything. God creates everything? And the simulation of God creates nothing? Is it so?
In the Matrix, matrix is the real leading role. It is the ruler of everything, the origin of all the misery. The real real is the virtual, is like what Buddism called “wu ming”. The most famous idea “the color is no color”in Buddism is what Baudrillard believed as“empty”. “The dialectic stage, the critical stage is empty. There is no more stage. There is no therapy of meaning or theropy through meaning: therapy itself is part of the generalized process of indifferention”.
Hyperreality is the speculation to the simulacra. How to understand hyperreality? “The universe, and all of us, have entered live into stimulation”(p.159), but is this stimulation a denial of the existence of everything in the world? Or is it just trying to imply from a more positive perspective that things are changing constantly? Whether God is dead or not? People are constrained by the hyperreality is because they do not or maybe would never could make it to reach the pure emptiness. When people die and become a pile of bones, when flower wither away and become the floating dust, when a shining shooting star flies cross the sky and fall down to the earth and become an ugly stone, is it possible to tell which form of them is real or hyperreal?
Monday, April 12, 2010
Friday, April 9, 2010
Symposium: Dr. Ian Bogost

1. A lot of people think that games are something meaningless, a wasting of time. In your book persuasive games, however, you argued that games have their own culture. In addition, they transmit certain culture and ideas through their persuasive or rhetorical way. My question is if games could reflect and represent certain culture, do you think players and their behaviors in games could do the same? If yes, how and why.
2. In your book, you talked a lot about video games rather than online games. As far as I am concerned, compared with video and PC games, which have settled up the game content for players, online games grant players more freedom to play according to their own style and will and it is more possible for them to represent the developing trend of games in the future. But an interesting thing is, according to some game market report, the percentage of online games in the whole game market is only around 20%, (while in China, it is 77%) which seems like online games, compared with video and PC games are not that popular in the U.S., how do you see this phenomenon ?
3. Do you see games more like a platform? a cultural mirror? an entertainment tool? or a media?
4. Could I ask a little bit personal question? (People around the table all laughed, which made me feel embarrassed...T_T) Well, it is not that personal... Electronic games started at around the 1950s and 1960s, but the serious studies on electronic games in academic field had not begun until recent decades of years. And your research is one of the first attempts. I am curious why did you choose this field to research? Did you at the beginning of the studies already foresee the promising development of electronic games?
Sunday, April 4, 2010
Google Wave and Ulmer: "Heureucs rather than Hermeneutics"
So it seems pretty clear that it is a book talking about the application of new media in pedagogy (mainly English or Compostion). No offense, but I am not sure if I should call it an instructive book at this point of time because I checked the comments from readers and got some of these words "If purchasing for a class, I wish you the best of luck an advise you to develop an "Ulmer filter"; if you hang onto his every word, you will surely miss the central points to lead you to complete the project. If you are purchasing for your own personal edification, I simply cannot imagine why. I hope you enjoy media theory. (see amazon: http://www.amazon.com/Internet-Invention-Electracy-Gregory-Ulmer/dp/0321126920)".
Anyway, using google wave in/after class is an updating experimental practice to this book.I introduced this useful tool to some of my firends after the class. They all said they would try it but the funny thing is the friend who introduced it to me said he would not use it anymore. Any emerging thing has to experience the process from the weak to the strong, and the criticism is unavoidable. Google wave is a case in point. As a matter of fact, it is a good conceptual extension to the email, web forum, bolg, and discussion board, etc., even in practice they kind of have similar function. Also, compared with the chatting tools like MSN, Skype, OICQ, it does not require the conversation sides have to be online at the same time. People wrote down their ideas in google wave and leave. Then other people come, read what their group members wrote, add comments or anything they want to say, and leave. Then any other members could come and read and the starter could response them too. Conversation has been recorded for the future reference in text form. Even msn, skype and oicq has the same function in recording people's conversation in text, they could not do it so well as google wave does. Therefore, google wave is especially suitable to be used in the group projects that needs a lot of texts.
Saturday, April 3, 2010
Verilio project in second life
Second life and put these three buildings together
It was not my first experience in second life,

be more and more limited since the simulated world is

Mystory part 1 Career discourse
I would like to talk something about the early computers in my memories before going to the website. I remember the first time I saw computers was in my primary school. It was in some extracurricular activites, the tearcher introduced those 286 computers with black and while color dos system to us. I did not imagine this is something I would use everyday in future. I remember the early chinese input systerm is "wu bi zi xing", a system that requires people to memorizes many codes to just input one character or several. I had difficult time memorizing these code and I remember I was not quite understanding why people choose this difficult way to write rather than just write with a pen on a piece of paper. And because this machine was so expensive at that time(almost ten thousand for one), no family could afford it or at least saw it as a worthy investment. I did not see any of my classmates had one at home until I entered the middle school. Computers had upgraded to 386 then, and I first saw it in one of my friends' home. She was so cherished it that she did not allow us to touch it. Her 386 was surely not connected with the Internet. What she could do then was playing some pc games (one of them is Heros of Might and Magic) or input some chinese characters for practice. Besides these, I did not see any more founction her 386 had to her life. But still, it was evitable to have a comupter at that time.
I get to know the Internet when I was in high school. At that time I remember people were using html to code webpages. As a comupter language, it is not very friendly to common people, and not everyone at that time knew how to make a website or even knew what is website.Then in recent 10 years, as the Internet and computers became popular, more and more languages such as C++, VB, VF, have been arranged as required courses for college students in China. Though as an art student, I experienced again the hard time of learning these computer language in college, but I did realize that the popularity of these computer languages is a good reflection of the graduall importance of computer.
In recent years, the website making became more friendly. A lot of people choose to use online templates to build up their own websites. They do not have to learn the specific design language or computer languages to build a website. Building a website is no longer something professional, and it could be accomplished by anyone. The fact that human-computer relaitonship become more and more homonious is the result of the technology advancement, but it is also a temporary phase for future computer development.
Friday, April 2, 2010
Mystory part2 family discourse
"Something in the present environment triggers a memory (punctum), information from the past intrudes into the present, leading to a hammered thumb (p.76)". A lot of "past" things could remind people of past stories, like a song. For me, the song in the video belongs to my past stories. The background music I choose named "mom in my dream" (but it is funny that all my memories about it is related to my dad), it is an old folk song sang by an Inner Mongolia kid. My dad is a lover of Mongolia songs. In my childhood memory, he sang a lot of such songs, when we took a walk after dinner, when we had a picnic in parks, when we had a break during the morning execise. I could not hear him singing anymore for some reason, and this makes me always have some special feelings to those songs, because they are not just songs, they are symbols of some emotions to the past.
Ulmer discussed "homesickness" in his family discourse (p.76). He said "The homesick person is not so efficient. A symptom of homesickness is the cognitive failure known as absentmindedness". I had been living with my families in Dalian for all the time before I came here. You could not imagnine how strong the homesickness I had in the first semester. We had familiy party almost every weekend and festival in my grandparents' hourse.My uncle's family, my aunt's family, my family, and my grandparents, a dozen or so of family members getting together, they all are the components of my familiy memory.
Thursday, April 1, 2010
Baudrillard, part 1
One of the direct results of this ambiguity is the confusion of morality. An organized fake holdup or hijacking, how to punish such simulation of virtue? They “renders submission and transgression equivalen, and that is the most serious crime, because it cancels out the difference upon which the law is based (p.20)”. In the end, “it was capital that first fed on the destructration of every referential, of every human objective, that shattered every ideal distinction between true and false, good and evil, in order to establish a radical law of equivalence and exchange, the iron law of its power (p.22)”. The ambiguity also leads to the confusion of the “real” process of work and the “objective” process of exploitation. The whole world is still producing, but the spark of production and the violence of its stakes no longer exist (p.26). Simulation of virutality covers the previous naked production relationship, and replaced it with images of “social needs and demands”, and occupation in the work place.
Then what kind of a world it is? If there is no “real” as reference object, how to tell “virtual”? Why we use symbols created by ourselves to confuse our own world? Is simulation a praise or a disappointment to modern technology? Baudrillard reviewed the history of simulation from renaissance to industry revolution, from industry production to market production, from market-oriented modernity to symbol-oriented deconstruction. Reality during these phases has been gradually broken up, until the end, leaving the whole simulated images to uphold the mind and body of the society. Then what is the future of it? Where the society would head for? Utopia in fictions?
Thursday, March 25, 2010
Mystory entertainment discourse
Thursday, March 4, 2010
week 9
It seems to me that Virilio uses this relativity of time as a metaphor to reflect the obscurity that exists between virtuality and reality caused by modern technology or civilization to human beings’thought (p.13). “ Speed enables us to see, to hear, to perceive and thus to conceive the present world more intensely(p.12)...but it is not so much light illuminates things(the object, the subject, the path)...(p.13) Distance, speed, geography actually lost their meanings in traditional sense, and instead, they are equipped by modern technology and obtained the power of simulating real world. “The question is then no longer one of the global versus the local, or of the transnational versus national...to gain real time over delayed time is thus to commit to a quick way of physically eliminating the object and the subject and exclusively promoting the journey...”(p.20). Therefore, not just time, but space/distance is also granted a relativity. If we follow this logic, many art majors, like literature, philosophy, logics, psychology, etc., they all go in for pursuing the relative infinity of time under the context of the relative finite space, and one of their ways it to close the door and read all day long, like Kant, who spent like 80 years staying at his hometown: though he was invited to teach in some university at other places, he refused for the reason that new environment would influence his thinking. So from the perspective of space, he had not been to anywhere, but from the perspective of time, he became the explorer of the eternal spirit of human beings.
Thursday, February 18, 2010
week 7
According to Foucault, history of ideas has two functions: on the one hand, it “recounts the by-ways and margins of history (p136)”; on the other hand, it “sets out to cross the boundaries of existing disciplines, to deal with them from the outside, and to reinterpret them (137)”. Therefore, history of ideas is a discipline with “beginning and ending, is a description of obscure continuities and returns, the reconstitution of development in the linear form of history (137).” That is why this discipline focuses so much on the originality, continuity, and totality, since they are the themes of history of ideas. But Foucault refuses the originality, continuity, and totally that history of ideas uses in its explanation of development of human beings’knowledge. He also refuses comparative method, which replies on the comparison and analogy to find the similarity of different ideas; he refuses typology method, which works on establishing the category, grade, class or attribute of diverse knowledge; he refuses any historical explanation based on the ideas or spirits of that historical period (p166-177). In other words, Foucault opposes metaphysical “totality”or “continuity”in history, and the history determinism. History, in Foucault’s understanding, does not exist the so called “ultimate goal,”nor is it in a “rational progress ”, but the one that plays the power transformation from one form to another. People, according to Foucault, are not the subject of history but the product of history, who are decided by the practice of discourse. History, essentially speaking, does not have subject at all. The objection to the existence of subjects in history means that all the concepts, knowledge, or ideas that related to their subjects are totally cut off, and the so called mainstream value standard, the rationality, the truth, or the progression, like madness, crimes, are constructed by specific practice of discourse in specific historical period, and are subject to possessing different meanings according to the change of the history, including modernity.
Modernity started from 18th century by the movement of enlightenment. It marks the birth of “the age of reason”. Kant and Hegel all suppost that reason is the original power of the advancement of history. Reason constructed the skyscraper of human civilization and will guide the history in a rational and advanced way. However, reason also takes the world wars, the Holocaulst, the economic crisis, the atomic bombs, and the increasingly enlarged gab between the poor and the rich. Similar to Frankfort school, Foucault also criticizes the control power of reason. When we use our reason to conquer the nature and other objects, we exert this control power to the every corner of the society, including the history. Foucault believes that reason is the result of the practice of discourse and power. There is not a pure, neutral, independent discourse that is not controlled by power. Reason does not just help to conceal the social caste, but also serve to establish this caste. Based on this, Foucault challenged sciences and disciples (p178-195). He proposes that the scholars in different disciplines established different discourse space by their own discourse skills, similar to Thomas Kuhn’s concept of paradigms. These different disciplines are connected and restricted by the relationship of discourse. From here , we could see the difference between Foucault and Marx,: Foucault criticizes Marx’s totality way of analysis, pointing out that practices are always local, regional, or not total practices, and should not be used as tool to construct truth. The reason he said this is because he analyzes knowledge, disciplines and sciences from the perspective of discourse, which makes him easily avoid the risk of arguing the feasibility of practice in constructing truth.
Thursday, February 11, 2010
week 6
In Foucault’s The Archeology of Knowledge, “statement” is an important concept to understand his idea of “discourse”. Concerning the concept of “statement”, Foucault did not give an explicit definition of it for the reason that “I wonder whether I have not changed direction on the way; whether I have not replaced my first quest with another; whether, while analyzing ‘objects’or ‘concepts’, let alone ‘strategies’, I was in fact still speaking of statements,; whether the four groups of rules by which I characterized a discursive formation really did define groups of statements. (p80)” However, one can still find fundamental connotation of“statement”through a series of comparison between statements, propositions, formulations and languages.
First of all, “statements” are not propositions (pp81), sentences (p82), or an act of formulation (p83). “statements”are not propositions, for a proposition can be expressed by several different statements, and these different statements are just using the different “propositional structure (p81)”to express the same proposition (For instance, “No one heard”or “It is true that no one heard”p 81 ). Also, the meaning of a statement is not settled. Like if Nietzsche say “God is dead”, the meaning of it is different from anyone else who also say “God is dead”. Or saying “God is dead”in 19th century has totally different meaning from saying it at present time. And “Statements” are not sentences, because it would not appear to be possible to define a statement by the grammatical characteristics of the sentence (for instance, a logical tree, a classificatory table of the botanical species, an accounts book, the calculations of a trade balance...p82 ). It is also farfetched to recognize“Statement ”as an act of formulation, since a statement can be formulated by various languages, and one formulation can be practiced by different grammar structure, and“more than a statement is often required to effect a speech act (p83) ”. It is like we use Chinese, French, or English to report the same piece of news, though we use different grammar structures and linguistic symbols, we are still reporting the same content or meaning.
Secondly, statements do not exist in the same sense in which a language exists. (p85) “if there were no statements, the language would not exist; but no statement is indispensable for a language to exist...the language exists only as a system for constructing possible statements...(p 85).” A statement could have different subjects. For instance, it could be Nietzsche saying “God is dead”, it could also be some else giving the same statement. In different time or space, the position of subject can be taken by any different subjects. However, it is not important that who this subject is, but it is important that what kind of circumstance/ time or space that this subject exists and how this circumstance make this subject state in this way.
Thirdly, the function “statements”lies in the changing relationship between sentences, propositions, or other statements. In other words, a statement is described by specific network where this statement exists, and this network in constantly changing.
Lastly, statements do not exist abstractly, but materially (p88), “this materiality that characterizes the enunciative function reveals the statement as a specific and paradoxical object, but also as one of those objects that men produce, manipulate, use, transform, exchange, combine, decompose and recomposes, and possibly destroy(p105)”, and it is such materiality that determines the controlling position of subjects to statements.

